Privacy policy

Privacy Policy

Last Updated: 5 August 2026

At Elyra Beauty ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African laws.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase from our website.

1. Information We Collect

When you use our website, we may collect the following personal information:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely by our payment providers)
  • Order history
  • IP address
  • Browser type
  • Device information
  • Website usage and browsing behaviour through cookies

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Provide customer support
  • Communicate with you regarding your order
  • Prevent fraud and enhance security
  • Improve our website and services
  • Send marketing emails (only if you choose to receive them)
  • Comply with legal obligations

3. Payment Security

Payments made on our website are securely processed through trusted third-party payment providers. We do not store your full payment card details.

4. Cookies

Our website uses cookies to:

  • Keep your shopping cart active
  • Improve website performance
  • Remember your preferences
  • Analyse website traffic
  • Personalise your shopping experience

You can disable cookies through your browser settings, although some features of our website may not function correctly.

5. Sharing Your Information

We do not sell or rent your personal information.

We may share your information only with trusted third parties, including:

  • Payment providers
  • Courier and delivery companies
  • Website hosting providers
  • Marketing service providers (where applicable)
  • Government authorities when required by law

All third parties are required to protect your information.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

Although we strive to protect your information, no method of online transmission or electronic storage is completely secure.

7. Your Rights Under POPIA

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information where legally permitted
  • Withdraw consent for marketing communications
  • Object to the processing of your personal information where applicable

To exercise these rights, please contact us using the details below.

8. Marketing Communications

If you subscribe to our newsletter, we may occasionally send promotional emails.

You may unsubscribe at any time by clicking the "Unsubscribe" link included in our emails.

9. Data Retention

We retain your information only for as long as necessary to:

  • Fulfil your orders
  • Meet legal and tax obligations
  • Resolve disputes
  • Enforce our agreements

10. Third-Party Services

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of those websites.

11. Children's Privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from minors.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page with an updated revision date.

 

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, email us at elyrabeauty26@gmail.com